Munjeong-dong Rodeo Street (문정동 로데오거리)

8.9Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul
+82-2-400-1633

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Neulmajung (늘마중)

8.9Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

E-Mart - Gwacheon Branch [Tax Refund Shop] (이마트 과천)

8.9Km 2024-04-22

11, Byeoryangsangga 3-ro, Gwacheon-si, Gyeonggi-do

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Busan Sikdang (부산식당)

8.9Km 2021-03-24

12, Insadong 11-gil, Jongno-gu, Seoul
+82-2-733-5761

Busan Sikdang has been operated in one location since 1976. They offer clean and plain soup and properly-cooked rice prepared upon the customers' arrival.

WANBAEK BUDAE JJIGAE(완백부대찌개)

8.9Km 2020-11-25

44 Insadong-gil Jongno-gu Seoul
+82-2-722-5397

It is a restaurant introduced in the cartoon “Sikgaek.” The best menu at this restaurant is sausage stew. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Seoul Yangnyeongsi Herb Medicine Museum (서울약령시 한의약박물관)

8.9Km 2023-04-06

26, Yangnyeongjungang-ro, Dongdaemun-gu, Seoul
+82-2-969-9241

Seoul Yangnyeongsi Herb Medicine Museum opened in September 2006 on the grounds of Bojewon, a medical institution for the poor that was in operation during the Joseon dynasty. The museum was established with the goal of preserving and developing Korea’s herb medicine culture. In October 2017, the museum moved to the second floor of the Seoul K-Medi Center. The center provides both information and hands-on programs.

Olive Young - Sejong-ro Branch [Tax Refund Shop] (올리브영 세종로)

8.9Km 2024-04-16

161, Sejong-daero, Jongno-gu, Seoul

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Seoul Former Russian Legation (서울 구 러시아공사관)

8.9Km 2020-06-18

21-18, Jeongdong-gil, Jung-gu, Seoul
+82-2-3396-5882

The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.

Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.

After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park.

Kyung-In Museum of Fine Art (경인미술관)

8.9Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Jeontong Dawon (전통다원)

8.9Km 2024-03-18

11-4 Insadong 10-gil, Jongno-gu, Seoul
+82-2-730-6305

Jeontong Dawon is a hanok-style tea house located in Insa-dong. It offers seating both inside the hanok and in the outdoor garden, allowing guests to choose their preferred spot. Visitors can enjoy various types of traditional Korean tea along with traditional Korean snacks such as yugwa (fried rice sweet). It is situated within the Kyung-in Museum of Fine Art premises, offering the opportunity to explore the museum as well.

Munjeong-dong Rodeo Street (문정동 로데오거리) - Area information - Korea travel information