Bukjeong Village (북정마을)

2.0Km 2024-02-15

132-3 Seongbuk-ro 23-gil, Seongbuk-gu, Seoul

Bukjeong Village, situated along the slopes of Seongbuk-dong, offers a glimpse into Korea's old alleyways. The village expanded as refugees from the Korean War (1950–1953) and people from various regions settled, building houses under the collapsed walls of Hanyang doseong (Seoul City Wall). Presently, the village is home to young artists, and the broad street in front of the village bus stop hosts various community events.

Dongwha Duty Free Shop (동화면세점)

2.0Km 2021-06-04

149, Sejong-daero, Jongno-gu, Seoul
+82-2-399-3000

Dongwha Duty Free offers only the world’s best brands for sale. Visitors can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, visitors can also shop for specialty Korean products and folk crafts from all around the world.

Museum Kimchikan (뮤지엄 김치간)

2.0Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Imun Seolnongtang (이문설농탕)

2.0Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Sadongmyeonok (사동면옥)

2.0Km 2021-12-17

9, Insadong, 8-gil, Jongno-gu, Seoul
+82-2-735-7393

A store with over 35 years’ experience that sells Hwanghaedo-style dumplings. The best menu at this restaurant is dumpling hot pot. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Ilmin Art Museum (일민미술관)

2.0Km 2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun.

This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Dolsilnai - Insa Branch (돌실나이 (인사점))

2.1Km 2022-12-26

35, Insadong-gil, Jongno-gu, Seoul
+82-2-737-2232

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living.

Jongno Cheonggye Special Tourist Zone (종로 청계 관광특구)

2.1Km 2021-12-30

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1861

Jongno Cheonggye Special Tourist Zone stretches from Seorin-dong to Changsin-dong between Cheonggyecheon Stream and Jong-ro. It includes Youth Street, Gwangjang Market, Sewoon Electronics Department Store, lighting stores, pharmacy & medical device stores, badge stores, Stamp Street, Stationery · Toy Market, Aquarium Street, Shoes Market, and other markets totalling to approximately 14,000 shops. Nearby attractions include modern high-story buildings as well as Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Unhyeongung Palaces, Jongmyo Shrine, and Insa-dong, merging traditions, modernism, culture, and markets alike.

Thought to be at the heart of Seoul, Cheonggyecheon Stream is located in the dense cultural area of Seoul where various press networks, organizations, bookstores and other major corporations are situated. Walking along Cheonggyecheon Stream is a famous activity for tourists. Also, the area is the venue for the Seoul Lantern Festival every winter. Keeping its traditional scene including narrow alleys, old-fashioned hanok buildings and various stores still fully intact, the tourist zone has enough fun places for sightseeing as well as tasty restaurants in every corner for a more enjoyable visit.

Yetchatjip (옛찻집)

2.1Km 2024-03-18

33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-722-5332

Yetchatjip in Insa-dong offers a variety of teas including ssanghwacha (medicinal herb tea), jujube tea, lotus leaf tea, ginger tea, and citrus tea. Their signature dish during the summer is the yennal patbingsu (old-fashioned shaved ice with red beans), topped with sweet red bean and sweet rice cakes, served on finely shaved ice. Additionally, they offer traditional Korean snacks such as grilled rice cake stick, yakgwa (honey cookie), and traditional Korean sweets to accompany the tea.

Insa-dong Chatjip (인사동찻집)

2.1Km 2024-03-15

33-1 Insadong-gil, Jongno-gu, Seoul
+82-2-723-4909

Insa-dong Chatjib is a traditional hanok tea house located in Insa-dong. Here, you can enjoy a variety of traditional teas brewed in-house. One of their signature menu items is the hobak sikhye (pumpkin sweet rice punch). They also offer other options such as jujube tea, ginger tea, and more. Many people visit to enjoy a leisurely time sipping tea in the serene atmosphere of the hanok. Nearby attractions include Ssamzigil and the Seoul Museum of Craft Art, making it a great place to explore together.

Bukjeong Village (북정마을) - Area information - Korea travel information