Neulmajung (늘마중)

9.0Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Korean Craft Hall (한국공예관)

9.0Km 2021-07-08

33, Insadong-gil, Jongno-gu, Seoul
+82-2-720-3301

The Korean Craft Hall, located in Insa-dong, displays and sells Korean crafts by artists in Cheongju. It presents over 100 different kinds of crafts including crafts related to Jikji (the oldest remaining book in the world using the metal printing method). Customers are exposed to rich informaton on Jikji and the International Craft Biennale. Main products include neckties (using metal printing), pottery, textile crafts, jewelry, and products using Korean traditional patterns and handwritings.

Jidaebang (지대방)

9.0Km 2021-03-29

33, Insadong-gil, Jongno-gu, Seoul
+82-2-738-5379

It is a traditional tea house where you can learn how to drink tea. This cafe is located in Jongno-gu, Seoul. The representative menu is chrysanthemum tea.

Olive Young - Jongno Branch [Tax Refund Shop] (올리브영 종로점)

9.0Km 2024-06-27

1F, 78, Jong-ro, Jongno-gu, Seoul

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Baek In-je House (백인제가옥)

9.0Km 2024-10-15

16 Bukchon-ro 7-gil, Jongno-gu, Seoul
+82-2-724-0200

Baek In-je House, located in Bukchon Hanok Village, is a hanok built during the Japanese administration period that portrays modern hanok features. The structure consists of a main room offering a good view of the whole village, spacious bedrooms, a large garden, and annex buildings. As it maintains the beauty of a traditional hanok while incorporating the modern trend of its time, Baek In-je House is considered to be highly valuable in means of both architecture and history, representing the Bukchon Hanok Village together with Yun Bo-seon House.

Baek In-je House was built from black pine, which was first introduced in Seoul during the Gyeongseong Expo in 1907, distinguishing itself from other upper-class houses of its time. Unlike other traditional hanok designs that separate the main building from the other rooms, Baek In-je House connects the two with a hallway, allowing convenient access between the two structures. The house also consists of a Japanese-style hallway and floor mat rooms, reflecting the interior trends of that period. Baek In-je House is also unique in that the main room is partially built as a two-story structure, a style that was never seen in any traditional hanok built during the Joseon period.

Gaeseong Mandu Koong (개성만두 궁)

9.0Km 2023-05-24

11-3, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-9240

Gaeseong Mandu Koong has served Gaeseong-style mandu (dumplings) for more than 30 years. The elderly proprietor, who fled south during the Korean War runs this restaurant with the help of her granddaughters. Characterized by its delicate taste, Gaeseong mandu stuffing consists of pork and various vegetables such as cabbage and pumpkin. This restaurant's mandu is so popular that it sometimes gets sold out even before evening. Typical menu includes mandu jeongol (hot pot) and mandu guk (soup). The hot pot is made of various ingredients including mandu, rice cakes, mushrooms, and meat, and serves two to three persons. For several persons, it's recommended to eat bossam (boiled meat slices wrapped in lettuce leaves or kimchi) and Korean-style pancakes.

Sonjung Bossam (손정보쌈)

9.0Km 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Hanji Chueok (Recollections) (한지추억)

9.0Km 2022-09-16

6, Insadong 7-gil, Jongno-gu, Seoul
+82-2-735-2059

Hanji Chueok (Recollections) is one of the better-known craft shops in Insa-dong and has even been featured by a number of international magazines. Prepared using traditional Korean processing methods, hanji is a type of beautiful, high-quality paper. Hanji Chueok is a great place to experience the tradition of hanji crafts; accessories, photo frames, and interior design items line the store shelves. Visitors can not only purchase extremely well-crafted items, but can also participate in seminars taught by professional artists to learn how to make their own hanji items. Visitors can take home their hanji creations as a lovely souvenir at the conclusion of the seminar.

Wangbijip (왕비집)

9.0Km 2024-03-11

26, Myeongdong 8ga-gil, Jung-gu, Seoul
+82-2-3789-1945

Wangbijip is a restaurant where all the meat is grilled by the staff. They focus on meats such as hanu galbisal (grilled boneless korean galbi) and sweet grilled marinated galbi. Popular lunch specialties include sogalbi jeongsik (grilled galbi set menu), bori gulbi jeongsik (barley-aged dried yellow croaker set menu), and dwaeji galbi jeongsik (grilled pork galbi set menu). The set menucomes with soybean paste jjigae and janchi guksu (banquet noodles) for a small serving. The lightly flavored janchi guksu is the best combination with the marinated galbi, giving it a light aftertaste.

Yangbandeck (양반댁)

9.0Km 2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Neulmajung (늘마중) - Area information - Korea travel information