Jirisan Restaurant (지리산)

14.4Km 2019-08-01

30, Insadong 14-gil, Jongno-gu, Seoul
+82-2-723-4696

Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.

Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.

Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).

One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.

The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.

Ssamzigil (쌈지길)

14.4Km 2025-06-19

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Regal Optical [Tax Refund Shop] (리갈안경)

14.4Km 2024-04-19

Store #123, Section Ra-3 of Myeongdong Underground Shopping Center, 2, Namdaemun-ro, Jung-gu, Seoul

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WANBAEK BUDAE JJIGAE(완백부대찌개)

14.4Km 2020-11-25

44 Insadong-gil Jongno-gu Seoul
+82-2-722-5397

It is a restaurant introduced in the cartoon “Sikgaek.” The best menu at this restaurant is sausage stew. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Alpha Stationery - Namdaemun Main Branch [Tax Refund Shop] (알파문구 남대문본점)

14.4Km 2024-04-23

6-2, Namdaemun-ro, Jung-gu, Seoul

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Gukje Embroidery - Insa-dong Branch (국제자수원 3호점 (인사동))

14.4Km 2020-05-07

41, Insadong-gil, Jongno-gu, Seoul
+82-2-723-0830

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using traditional Korean patterns. Every product is delicately and elegantly crafted by master artisans. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar where international tourists can learn how to make embroidered crafts.

Namdaemun Market Mungu (Stationery) Street (남대문 문구상가)

14.4Km 2020-04-21

6-2, Namdaemun-ro, Jung-gu, Seoul
+82-2-753-2805

Also called Mungu (Stationery) Street, Mungu Shopping Center is home to colorful stationery, toys, and wrapping materials. Because of its colorful items, the center has attracted many tourists and producers interested in stationery and toys. A slew of camera shops on the outskirts of the center offer camera lenses and camera items not readily available elsewhere, attracting both amateur and professional photographers from Korean and abroad.

LG Best Shop - Jung-dong Branch [Tax Refund Shop] (엘지베스트샵 중동점)

14.4Km 2024-04-18

285, Gilju-ro, Bucheon-si, Gyeonggi-do

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Vegetarian Restaurant Osegyehyang (채식요리전문점 오세계향)

14.4Km 2024-03-18

14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171

Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.

Onion Anguk Branch (어니언 안국)

14.4Km 2024-02-20

5 Gyedong-gil, Jongno-gu, Seoul

Onion is a café situated in a hanok dating back to the 1920s. Renovated with careful preservation of the daecheongmaru and madang, the café offers a glimpse into traditional Korean architecture. The signature menu item is the vanilla bean latte, and popular desserts include pandoro and salty butter bread. Its proximity to nearby attractions such as Gyeongbokgung Palace, Changgyeonggung Palace, and Changdeokgung Palace makes it a convenient stop for those exploring Seoul's major palaces.

Jirisan Restaurant (지리산) - Area information - Korea travel information