Understand Avenue (언더스탠드에비뉴)

14.6Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Sungnyemun Imported Goods Shopping Center (숭례문(남대문) 수입상가)

14.6Km 2023-06-13

21, Namdaemunsijang 4-gil, Jung-gu, Seoul
+82-2-779-2951

Sungnyemun Imported Goods Shopping Center consists of two underground floors within the Daehan Hwaje Building (B3F-22F). The building is easy to locate among the low buildings of Namdaemun Market. In addtion to many items, the shopping center is particularly known for its cameras and audio equipment. Main items also include trekking items, household items, electronics, and fishing gear.

Cheongja Imported Goods Shopping Center (청자 수입상가)

14.6Km 2022-12-21

29, Namdaemunsijang 4-gil, Jung-gu, Seoul

Cheongja Imported Goods Shopping Center offers imported utensils, household items, clothing and accessories not readily available elsewhere. Its main customers tend to be women. Its first underground floor boasts diverse utensils, women's clothing and accessories while the first floor offers children's clothing and household items. After shopping around in the center, visitors may want to visit the second and third floors, which house customer lounges and coffee shops.

Kkupdang Seongsu Main Store (꿉당 성수점)

14.6Km 2024-02-22

1F, 615 Gangnam-daero, Seocho-gu, Seoul

Kkupdang is a pork neck specialty restaurant located near Sinsa Station. Here, you can taste meat quickly grilled on an aluminum grill that is developed in-house and charcoal briquettes. The signature dish is the moksal (grilled pork shoulder) aged for 15 days, and they also offer options like ogyeopsal (grilled skin-on pork belly) and galmaegisal (grilled thin skirt). Renowned for its rich juiciness and tender fat, it's a sought-after dining spot for many.

Seongsu-dong Cafe Street (성수동 카페거리)

14.6Km 2024-10-28

Seongsu-dong, Seongdong-gu, Seoul

Yeonmujang-gil in Seongsu-dong, known for old factories and a shoe workshop street, has been reborn as a place of trendy cafes and culture. The energy of car repair shops, printing factories, and handmade shoes street still exist today but, as global restaurant brands, select shops, and cafes have set up amidst busily operating factories, an atmosphere unique to Seongsu-dong has been created. "Daerim Warehouse" led to the change in the Seongsu-dong streets and can be said to be the originator of all warehouse-style cafes that are popular throughout Cafe Street today. The red-brick structure, antique signboards, and a vast indoor space of an old warehouse have been maintained and, with the addition of a sensuous interior design, it has become a space suitable for fashion shows and exhibits, thus showing new potential for old Seongsu-dong architecture. Every day, new cafes, bakeries, restaurants, and cultural complexes open their doors and are busy welcoming visitors.

Hillhouse Hotel / 힐하우스 호텔

14.6Km 2025-03-18

42 , Sogong-ro 3-gil, Jung-gu, Seoul
+82-2-777-8135

Hill House Hotel is a business hotel at the foot of Namsan Mountain in Seoul. Free internet is available in all rooms, and there is a shared microwave on the first floor. A free luggage storage service is provided for customers’ convenience. Nearby transport links include Hoehyeon subway station, Seoul Station, and Myeongdong subway station, so this is a good base for exploring downtown Seoul. Namsan Park, N Seoul Tower and Namdaemun Market are all within walking distance.

Godeok-dong Ecological Landscape Conservation Area (고덕동 생태경관 보전지역)

14.6Km 2021-06-10

Area of 396beon-ji, Godeok-dong, Gangdong-gu, Seoul
+82-3780-0848

Located next to the Godeok Riverside Restoration Area, the Godeok-dong Ecological Landscape Conservation Area is one of the most well-maintained ecological preservation sites in Seoul. The area includes Amsa Sluice Gate, Hoan, and Hangang River Reservoir. The area offers educational facilities for visitors to learn more about the ecosystem.

Seongsu Stage 35 (스테이지35 성수)

14.6Km 2025-07-17

35 Yeonmujang-gil, Seongdong-gu, Seoul

Located in Seongsu-dong, a popular neighborhood in Seoul, Stage 35 is a cultural complex spread across four floors. Capturing the unique vibes of Seongsu-dong and keeping up with trends, Stage 35 hosts pop-up stores, art exhibitions, showcase launches, and offers a space for content filming. It is considered a must-visit place for visitors who want to keep up with trends and experience brands' new season items. It has hosted collaborations with popular brands, including Levi's, Comme des Garçons, Thom Browne, and Bao Bao.

Seobungmyeonok (서북면옥)

14.6Km 2021-04-20

199-1, Jayang-ro, Gwangjin-gu, Seoul
+82-2-457-8319

It is a 100-year-old store that has been loved by customers for a long time while maintaining its reputation for over 30 years. This Korean dishes restaurant is located in Gwangjin-gu, Seoul. The representative menu is cold buckwheat noodles.

Namdaemun Daeho Optic [Tax Refund Shop] (남대문대호안경)

14.6Km 2024-06-27

B1, #7, 32, Namdaemunsijang 4-gil, Jung-gu, Seoul

-

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information