Brown Avenue (브라운에비뉴) - Area information - Korea travel information

Brown Avenue (브라운에비뉴)

7.4Km    2021-03-19

5, Hyehwa-ro, 3-gil, Jongno-gu, Seoul
+82-2-762-8334

A café where it is good to have a meal because it has a brunch menu as well as drinks. This restaurant's signature menu is americano. This cafe is located in Jongno-gu, Seoul.

Seongdae Guksu (성대국수)

7.4Km    2021-03-18

18, Seonggyungwan-ro, Jongno-gu, Seoul
+82-2-762-3996

This is a Korean cuisine located in Jongno-gu, Seoul. A restaurant that uses only natural ingredients. The best menu at this restaurant is noodles in anchovy broth.

Insa-dong (인사동)

7.4Km    2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seonggyungwan Gamjatang (성균관감자탕)

7.4Km    2021-03-19

37, Changgyeonggung-ro 29-gil, Jongno-gu, Seoul
+82-2-762-2170

Experience gamjatang (pork back-bone stew), one of Korea’s representative stews. The best menu at this restaurant is pork back-bone hot pot. This is a Korean cuisine located in Changdeokgung Palace, Seoul.

Kyobo Book Centre Gwanghwamun (교보문고)

7.4Km    2024-12-04

1 Jong-ro, Jongno-gu, Seoul
02-3295-0312

Kyobo Book Centre is the first large-scale bookstore in Korea, and this particular store can be found next to Gwanghwamun Square. Kyobo Book Centre Gwanghwamun divides its internal area into 11 sections and organizes them in a way that allows readers to find books easily. The store also has specialized shops for stationery, digital devices, and accessories, as well as exhibition spaces and cafés.

Hottracks - Gwanghwamun Branch [Tax Refund Shop] (핫트랙스 광화문점)

7.4Km    2024-04-23

1, Jong-ro, Jongno-gu, Seoul

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European Christmas Market (유러피언 크리스마스 마켓)

7.4Km    2024-12-03

B1 Samseongyo-ro, Seongbuk-gu, Seoul
+82-2-2241-6381

European Christmas Market aims to exchange and promote cultural values with international visitors and local residents by celebrating Christmas according to its area of origin, Europe. Visitors can experience European Christmas through food, music, performances, and other enjoyable events.

Matthew Chang Anguk (메튜장 안국)

7.4Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Jeongdong Theater (국립 정동극장)

7.4Km    2024-06-19

43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500

Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.

The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.

The Dresser(더 드레서)

7.4Km    2025-05-21

서울특별시 중구 정동길 43 (정동)