Munjeong-dong Rodeo Street (문정동 로데오거리)

8.5Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul
+82-2-400-1633

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Hostel Vanilla2

8.5Km 2021-04-09

34-8, Jong-ro 57-gil, Jongno-gu, Seoul
+82-10-9945-1944

Hostel Vanilla 2 is a guesthouse in a residential house located in Sungin-dong, Jongno-gu, Seoul. The 2-story house has 9 cozy rooms. Over 90% of the guests are from China, Taiwan, Hong Kong, Thailand, and Japan, and most of them are in their twenties. Since it is within a 10-minute walk from Dongdaemun Design Plaza, most guests – particularly those who came to Korea to shop during their tour - stay there for three or four days. All the guestrooms are for two and are kept clean at all times. The guesthouse provides free luggage storage service even after the guest has checked out, which is very convenient to the shoppers. Because the guests are young, the guesthouse owner communicates with the guests through various social network services and apps.

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점))

8.5Km 2025-01-07

30 Eulji-ro, Jung-gu, Seoul
+82-759-6660

Lotte Duty Free Shop is located on 9-12F of Lotte Department Store, in the center of Seoul. Lotte Duty Free Shop is a one-stop shopping complex providing shoppers a wide range of products. Lotte Duty Free Shop in Myeong-dong offers luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique experience of purchasing beauty products using innovative digital technology at the Smart Store on floor 1.

[Directions]
Get off Subway Line 2, Euljiro 1(il)-ga Station, Exits 7 & 8 and walk straight for 50 meters and turn right.

Pierre Gagnaire à Seoul (피에르 가니에르)

8.5Km 2019-12-24

30, Eulji-ro, Jung-gu, Seoul
+82-2-317-7181

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.

Momoyama (모모야마)

8.5Km 2019-12-17

30, Eulji-ro, Jung-gu, Seoul
+82-2-317-7031

Momoyama is a Japanese restaurant that serves high quality sushi and kaiseki (tasting menu of small, intricate dishes). In addition, the restaurant features a collection of 80 different types of sake along with a sake somelier. The restaurant is also equipped with several private rooms of varying sizes.

Samsung Mobile Store SVC - Eulji-ro Branch [Tax Refund Shop] (삼성모바일SVC 을지로점)

8.5Km 2024-04-18

5F, 51, Eulji-ro, Jung-gu, Seoul

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SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

8.5Km 2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.