Matthew Chang Anguk (메튜장 안국)

4.7Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

D MUSEUM Seongsu (디뮤지엄 성수)

4.7Km 2023-11-06

83-21, Wangsimni-ro, Seongdong-gu, Seoul
+82-2-6233-7200

D MUSEUM greets the general public with its catchphrase, “an art museum where daily life becomes art.” In 2021, the museum relocated to the area near Seoul Forest Park, so that it could accommodate more visitors in its space. The museum not only hosts exhibitions by prominent photographers like Nick Knight (NICK KNIGHT: IMAGE, 2016) and Linda McCartney (Linda McCartney Retrospective, 2014) but also leads the efforts to promote awareness among the general public through invitational exhibitions featuring up-and-coming artists. Its relocation to Seoul Forest Park was marked by the special exhibition “Romantic Days,” which garnered much interest among the visitors as a chance to meet the works of artists born in the ‘80s and the ‘90s.

Aank Hotel & Spa Jongno Unni Branch (아늑호텔 앤 스파 종로운니점)

4.7Km 2025-04-24

89 Donhwamun-ro 11ga-gil, Jongno-gu, Seoul

Aank Hotel & Spa Jongno Unni Branch embodies the warmth and charms of Korea. Guests are welcome to unwind with diverse room options to choose from such as the msuic room, signature spa room, desktop 2-PC room, and standard room. It's location in the heart of Seoul makes it a great place for tourists as well as well.

Understand Avenue (언더스탠드에비뉴)

4.7Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

After Work 33 (에프터워크33)

4.7Km 2021-03-19

21, Yulgok-ro 10-gil, Jongno-gu, Seoul
+82-70-4403-0033

Well-known for its charming garden and stylish interior design. The best menu at this restaurant is risotto. This is a Western cuisine located in Jongno, Seoul.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

4.7Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Unhyeongung Royal Residence (서울 운현궁)

4.7Km 2024-03-04

464, Samil-daero, Jongno-gu, Seoul
+82-2-766-9090

Located near the Gyeongbokgung Palace, Unhyeongung Palace was a residence of royalty in Joseon period. It was the place where Gojong (1582-1919, reign 1864-1907), king of Joseon (1392-1897) and emperor of the Korean Empire (1897-1910), was born in, as well as the place where Heungseon Daewongun (1821-1898), his father, had resided in. Buildings include Noandang Hall, Norakdang Hall, and Irodang Hall. The Royal Residence offers programs like traditional weddings and traditional culture experiences, while the exhibition hall showcases Joseon-era artifacts.