301.4M 2025-06-19
18 Jahamun-ro 15-gil, Jongno-gu, Seoul
Tongin Market dates back to June 1941, as a public market set up for Japanese residents near the Hyoja-dong neighborhood when Korea was still under Japanese rule. After the Korean War, the nation experienced a swift rise in population, which led to a natural increase in consumption and demand. As a result the area’s street vendors and stores used the former Tongin Market area as their marketplace. Now, Tongin Market consists of 75 stores, most of which are restaurants and grocery stores. There are also some shops selling manufactured goods like underwear and shoes.
318.9M 2024-03-18
4 Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-70-4142-1214
Jalppajin Memil is a traditional Korean restaurant in Seochon where you can enjoy buckwheat noodles, boiled pork slices, and unrefined rice wine. They use 100% buckwheat for their noodles, which are kneaded using a cold water machine and served either mixed with seasoning and sprouts or dipped in broth. Pairing "Jalppajin sulsang" with unrefined rice wine is recommended for a delightful dining experience.
360.5M 2024-12-23
21-10 , Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-10-8561-5227, +82-10-9127-5227
Dongchonjae is a hanok guesthouse in Seochon, Jongno, Seoul. The the Anchae(women's quarters) consists of four sleeping rooms and a cheongmaru lounge space, plus kitchen and toilet. (There are also shared toilets in the yard.) Cooking is not allowed, but guests are welcome to bring in prepared food. A free breakfast is provided. Guests can watch movies in the yard or main hall, and can use the refrigerator and washing machine. A guided night tour of Seoul City Wall is offered, as is a tea ceremony, and rice-cake making experience.
377.5M 2023-08-17
33 , Hyoja-ro, Jongno-gu, Seoul
Prior to becoming an art space in 2007, Tongui-dong Boan served as a place for rest for travelers from 1942 to 2005. After a short suspension, the place was renovated into a cultural space in 2017 to carry on the historical legacy and provide creative inspiration under the concept of "Boanstay."
Boan1942 is divided into a cultural space consisting of a cafe, project workshop, book shop, and exhibition area, and Boanstay on the 3rd and 4th floors that offer temporary lodging services to the cultural nomads. Located in Seochon, the center of culture, history, and convenient traffic in Seoul, Boanstay offers a splendid view of Seoul's historical and cultural assets such as Gyeongbokgung Palace, Cheong Wa Dae, and Seochon Hanok Village.
<Credit: Boanstay>
385.3M 2021-03-22
11, Jahamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-733-0831
A store featured in Korean gourmet programs. This Chinese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is dim sum.
395.5M 2021-03-20
15, Jahamun-ro, 9-gil, Jongno-gu, Seoul
+82-2-764-6822
A good restaurant to visit before and after the tour, being located near Gyeongbokgung Palace, one of the tourist attractions. This restaurant's signature menu is spicy sea snail salad. This Korean dishes restaurant is located in Jongno-gu, Seoul.
403.5M 2023-09-05
28-3 , Jahamun-ro 7-gil, Jongno-gu, Seoul
+82-2-473-9680
Seochon Guest House in Seochon, Jongno, Seoul, consists of a 90 year-old hanok and a two-story Western-style house. A 6-cheop table is provided for meals, and travelers can use the 1st floor rooms and hall at any time. In the yard, Pansori performances are held twice a year, and residents can sample traditional music, wearing hanbok, and making Korean food; the guesthouse’s other name is Pleasure Valley (Jaeminan Gol)! There are programs for visiting Inwangsan-Bukaksan fortress trail, Gyeongbokgung and other royal palaces, and nearby traditional markets.
412.9M 2024-10-14
55 Jahamun-ro 7-gil, Jongno-gu, Seoul
Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.
420.0M 2024-04-18
1F, BF (Nuha-dong), 46, Pirundae-ro, Jongno-gu, Seoul
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445.9M 2025-07-11
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3210-1645
In the Joseon dynasty, the royal guards of the palace were gatekeepers who were responsible for guarding the the main gates of Gyeongbokgung Palace as well as the main gates of the city such as Heunginjimun Gate and Sungnyemun Gate. The royal guards worked in shift duties and were in charge of opening and closing Gwanghwamun Gate. Before the royal guard system was enforced in 1469, the palace gates were protected by soldiers of the central army. The Palace Royal Guard Changing Ceremony held at Gyeongbokgung Palace and the Gwanghwamun area reenacts the guard-changing procedure that took place during the Joseon dynasty, along with the reproduction of costumes and weapons, based on historical records.