Seochon Village (서촌마을)

2.6Km 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

Hwanghakjeong Pavilion (황학정)

2.6Km 2020-04-02

15-32, Sajik-ro 9-gil, Jongno-gu, Seoul
+82-2-738-5785

Hwanghakjeong Pavilion was built in 1898 by decree of King Gojong’s. It was originally set up close to the northern wall of Hoesangjeon in Gyeonghuigung Palace for archery practice. In 1922 when the Japanese colonial government sold buildings of Gyeonghuigung Palace to the public to build Gyeongseong Middle School in the location, the Hwanghakjeong Pavilion was bought and restored at the current location, which is an old site of Deunggwajeong Pavilion located to the North of Sajik Park.

It is relatively large for a pavilion, but the structure is plain and simple. There is a well behind the pavilion to the southwest. A rock behind the well has an engraved poem about eight beautiful scenes of Hwanghakjeong. Located to the right of the pavilion building (northeast of the building) is Hancheongak Pavilion, which has unique roof. To the west of the pavilion is Sauhoegwan Hall that was built with reinforced concrete.

Nwijo (뉘조)

2.6Km 2024-03-06

27 Insadong 14-gil, Jongno-gu, Seoul
+82-2-730-9311

Nwijo is a Korean table d'hote restaurant located in Insa-dong where you can enjoy course meals made from hundreds of wild herbs. Starting with pumpkin porridge and water kimchi, basic dishes such as wild herb salads, pancakes, kimchi with boiled pork slices, and mixed roots are served along with set menu and wild herb enzymes as a standard part of the meal.

Jeonjugol Sutbulgalbi (전주골숯불갈비)

2.6Km 2021-03-22

15, Donhwamun-ro, 5ga-gil, Jongno-gu, Seoul
+82-2-765-2582

It is famous as a regular hang-out spot of the well-known Korean MC (Hae Song). This restaurant's signature menu is grilled beef ribs. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

2.6Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Olivine Spa (올리바인 스파)

2.6Km 2024-12-10

4-1 Tongil-ro 16-gil, Jongno-gu, Seoul

Chosen as one of the 25 recommended wellness tourist destinations by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, Olivine Spa operates a luxury spa and a beauty & slimming center in downtown. The spa also provides professional pre-natal and post-natal massage, body shape care, and various beauty programs in partnership with Seran General Hospital and Olivium (a postpartum care center). Olivine Spa provides massages by top-tier therapists in the industry who will relieve fatigue and eliminate toxins accumulated through daily life. They will help your body become healthier and more balanced, ensuring customer satisfaction. Furthermore, Olivine Spa uses Swiss premium brands Les Nouvels Aroma and Darphin in their programs. Its beauty & slimming center provides customized consulting and various beauty-related medical programs in partnership with medical staff at Seran General Hospital.

Insadong Sagwanamu (인사동사과나무)

2.6Km 2021-03-29

24-1, Insadong 14-gil, Jongno-gu, Seoul
+82-2-722-5051

This is where you can dine on the outdoor terrace. This restaurant's signature menu is steak. This Western dishes restaurant is located in Jongno-gu, Seoul.

Pajeongjip (파전집)

2.6Km 2021-04-13

27, Donhwamun-ro 11-gil, Jongno-gu, Seoul
+82-2-742-6763

A great store to visit on a rainy day. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is assorted savory pancakes.

Matthew Chang Anguk (메튜장 안국)

2.6Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Dowon Masan Agujjim (도원마산아구찜)

2.6Km 2021-03-22

438, Samil-daero, Jongno-gu, Seoul
+82-2-765-4009

A restaurant frequented by many celebrities. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is spicy braised monkfish.

Seochon Village (서촌마을) - Area information - Korea travel information