Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

2.8Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Larva Town (라바타운)

2.8Km 2022-12-23

1, Gyeonghuigung 1-gil, Jongno-gu, Seoul
+82-70-4609-6492

Larva Town is divided into areas of three different themes: TUBAn Yard, TUBAn Goods, and Cafe Wingcle. TUBAn Yard greets visitors with animation character Larva dressed up as a gatekeeper from the Joseon dynasty along with other amusing sculptures that serve as excellent props for taking souvenir photos. The yard is open to public, welcoming any passerby to stop by and relax. As for TUBAn Goods, the shop is filled with character merchandise targeted towards consumers of diverse age range. Featured characters include TUBAn's iconic Larva, Dinocore, and Wingcle. After looking around TUBAn Yard and TUBAn Goods, visitors can stop by Cafe Wingcle where they can enjoy a cup of coffee with dessert surrounded by adorable Wingcle and friends.

Irilju (일일주(日日酒))

2.8Km 2021-03-30

4, Sajik-ro 8-gil, Jongno-gu, Seoul
+82-2-738-1717

It is a delicious restaurant in Gwanghwamun with a good atmosphere. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The representative menu is salmon sashimi.

Sungkok Art Museum (성곡미술관)

2.8Km 2021-02-10

42, Gyeonghuigung-gil, Jongno-gu, Seoul
+82-2-737-7650

Sungkok Art Museum was founded in 1995 by the Korean corporation Ssangyong to promote Korean art. The gallery offers a special exhibition featuring modern artworks of Korean artists, as well as competitions and sponsorships to develop Korean art. In addition to the main building, there is an annex, as well as a tea house and art shop.