Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

9.0Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Celltrion Skincure - Sinsa Branch [Tax Refund Shop] (셀트리온스킨큐어 신사)

9.0Km 2024-04-18

1F, 601, Gangnam-daero, Seocho-gu, Seoul

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Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

9.0Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Dongdaemun Shopping Complex (Hanbok Shops) (동대문종합시장 한복상가)

9.0Km 2021-09-15

266, Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge hanbok shops. Most of the major hanbok and fabric distributors are located here. It offers a wide array of hanbok from traditional hanbok to modernized hanbok in addition to accessories and clothing materials. Dongdaemun Shopping Complex is a popular spot among international tourists who want to experience traditional Korean culture and purchase various souvenirs.

Doota (두산타워)

9.1Km 2022-08-25

275, Jangchungdan-ro, Jung-gu, Seoul
+82-2-3398-3114

Doota is a fashion mall full of trendy fashion items including designer shops, select shops, luxury brand stores, cafes, and restaurants. The fashion mall also prepared convenience shopping experience and various events and programs.