Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌)

9.8Km 2024-03-18

4 Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-70-4142-1214

Jalppajin Memil is a traditional Korean restaurant in Seochon where you can enjoy buckwheat noodles, boiled pork slices, and unrefined rice wine. They use 100% buckwheat for their noodles, which are kneaded using a cold water machine and served either mixed with seasoning and sprouts or dipped in broth. Pairing "Jalppajin sulsang" with unrefined rice wine is recommended for a delightful dining experience.

Sejong Village Food Street (세종마을 음식문화거리)

9.8Km 2025-06-17

Chebu-dong, Jongno-gu, Seoul

Previously known as Geumcheongyo Market, it was officially named Sejong Village Food Street in 2011, as King Sejong was born in this village. The street is full of lively energy and features both long-standing restaurants, also known as nopo in Korean, and recently established trendy eateries. Its convenient location and inviting atmosphere make it a popular place to visit.

Buam-dong Gaeyeoalsa (부암동 계열사)

9.8Km 2024-02-21

7 Baekseokdong-gil, Jongno-gu, Seoul

Buam-dong Gaeyeoalsa is a chicken place that has received recognition in the Blue Ribbon Survey, the first restaurant guide in Korea. The representative menu is the fried chicken served in a bamboo tray with wedge potatoes. The chicken has a thin and crispy coating. Nearby attractions include the Yun Dongju Hill (Cheongun Park) and the Yun Dong-ju Literary Museum, dedicated to the poet beloved by Koreans.

Club Espresso (클럽에스프레소)

9.9Km 2024-02-20

132 Changuimun-ro, Jongno-gu, Seoul

Club Espresso is a café that opened in 1990, constructed with red bricks. They roast their own coffee beans, offering a diverse coffee menu. The Moon Blend, a blend of Colombian, Brazilian, Ethiopian, and Guatemalan beans, is a favorite among regulars and is made with the coffee bean ratio favored by former President Moon Jae-in. Nearby attractions include the Yun Dongju Hill (Cheongun Park) and the Yun Dong-ju Literary Museum, dedicated to the poet beloved by Koreans.

National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] (국립현대미술관 덕수궁)

9.9Km 2023-06-23

99, Sejong-daero, Jung-gu, Seoul
+82-2-2022-0600

The National Museum of Modern and Contemporary Art, Deoksugung [MMCA Deoksugung] was originally built as an annex to the National Museum of Contemporary Art. The museum specializes in seeking out and researching modern art, exhibiting and preserving it, supporting and developing educational programs, and furthering publications and international exchanges. Located within Deoksugung Palace, the center maintains a unique traditional atmosphere. The museum planned and showcased a total of 38 unique exhibitions from 1998 to 2005. Besides the exhibitions, the center has various performances such as music and mime, as well as lectures or seminars on artists' works.

Sungnyemun Gate (숭례문)

9.9Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

9.9Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

9.9Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Deoksugung Stone Wall Path (덕수궁 돌담길)

9.9Km 2025-01-10

24 Sejong-daero 19-gil, Jung-gu, Seoul

The Deoksugung Stone Wall Path runs along the wall of Deoksugung Palace. It is beautifully lit and landscaped, giving it a romantic atmosphere even at night. There are street performances and flea markets, and the area boasts many famous cafes and restaurants along Jeongdong street. In autumn, the ginkgo trees and walls form a stunning scene. Close to major cultural facilities such as the Seoul Museum of Art and Seoul Museum of History, it attracts numerous visitors come for a stroll.

Z.I.Gallery (지아 衣 갤러리)

9.9Km 2020-04-11

76, Jahamun-ro, Jongno-gu, Seoul
+82-2-762-1241

Z.I.Gallery is a boutique shop by the renowend designer, Zia Kim. Her works have appeared in Seoul Collection, Paris Pretaporter, department stores, and shops abroad. Visitors can purchase items with unique designs and cutomized items. It directly runs two brach stores in Gahoe-dong and Hyoja-dong. These handmade items go through meticulous quality management.

Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌) - Area information - Korea travel information